Build the Future
with Confidence.

Forward thinking, together. Promentus brings executive-level clarity and leadership in moments of change.

Bridge disappearing into fog representing the future

Promentus works with higher education, social purpose, and education technology organizations facing significant market change. We help leaders reassess programs and portfolios, expand funding opportunities, and build viable growth paths.

Turning change into momentum

Organizations that thrive do not stop at efficiency. Efficiency creates room to breathe. Reimagining creates new momentum. This is the moment to look ahead and build a practical path to impact.

Renew your growth engine

Identify new opportunities for revenue and impact, then test and focus quickly so effort goes to what is viable.

Strengthen what already works

Improve the performance of priority programs and services, and reposition offerings to better match today’s clients.

Add senior leadership capacity

Bring executive-level clarity to decision-making and execution. Fractional and interim leadership when you need it.

Services Overview

Promentus helps leadership teams identify viable opportunities for growth and build momentum from insight to execution. We work alongside leaders to reassess programs and portfolios, expand funding opportunities, and translate ideas into action.

Identify and pursue growth

Clarify where demand, impact, and financial sustainability align. Assess opportunities, test feasibility, and build business cases.

Strengthen and reposition

Enhance what is already working well, and reposition and improve what is not. Clarify what to scale, improve, partner, or conclude.

Step in as a leader

Add senior capacity when it matters. Promentus provides fractional or interim leadership to mobilize teams and maintain momentum.

Identify and pursue growth opportunities

In changing conditions, sustainable growth comes from surfacing new ideas and options, critically assessing viability and ROI, then applying focus, evidence, and a clear path to approval.

Discuss Growth

Example Engagements

  • Market Opportunity Scan (new offerings, adjacent markets)
  • Feasibility Deep Dives (demand, competitive context)
  • Concept and Service Design Sprints
  • Business Case Development & Funding-ready narrative

Strengthen and reposition what you already offer

When resources are tight, your existing portfolio is often your greatest source of momentum. Promentus helps you strengthen what is performing well, and improve or reposition what is not.

Discuss Repositioning

Example Engagements

  • Performance Reviews (keep, reshape, conclude)
  • Portfolio Review and Prioritization
  • Repositioning Strategy (audiences, value proposition )
  • Enrolment Momentum Review

Fractional and Interim Leadership

When leadership capacity is stretched, or there is a gap, organizations can lose momentum. At times, organizations need experienced leadership to restructure or launch something new. Promentus steps in to provide clarity, direction, and momentum.

Discuss Leadership Support

Possible Roles

Interim or Fractional Chief Executive Officer Transformation, start-up, new ventures, turnaround
Interim or Fractional Chief Strategy Officer Strategy, new ventures, new market entry, growth
Interim or Fractional Chief Operating / Impact / Program Officer Program development, strategic growth, impact measurement
Interim or Fractional VP Academic / External / Partnerships Portfolio review, brand alignment

How Promentus works

Our approach is practical and collaborative, designed to build clarity quickly and strengthen internal capability.

01

Clarify the goal

We start by aligning on the outcome you need and the decisions that will unlock progress.

02

Bring evidence

We gather and synthesize market signals, stakeholder insights, and internal performance data.

03

Create options

We develop clear options with trade-offs and recommendations that leaders can act on.

04

Mobilize delivery

We translate decisions into a practical plan, support execution, and build internal capability.

Who we serve

Higher Education

Colleges, universities, polytechnics, and institutes navigating revenue pressure and enrolment shifts.

EdTech Companies

Companies building products and platforms for learners, institutions, and employers. We help clarify opportunity, positioning, and adoption.

Social purpose and not-for-profit organizations

Organizations seeking sustainable growth and greater impact. We support business cases, portfolio performance, and leadership capacity.

Selected experience and results

11x

Growth scaling higher ed school

6K+

Learners annually from 130 countries

$60M

Annual Revenue achieved from start-up

76%

Expansion in an NFP in 2 years

What Promentus means

Our name reflects the spirit of our work. It brings together three roots: “Pro” signals forward movement. “Mentis” is Latin for “of the mind,” root of “mentor.” “Us” reflects the work being done together.

Forward thinking, together.

Pro
Mentis
Us
Tracey Taylor-O'Reilly, Founder of Promentus

Tracey Taylor-O’Reilly

Founder & Principal

About Tracey Taylor-O’Reilly

Tracey Taylor-O’Reilly, C.Dir., is the founder of Promentus. A social entrepreneur and visionary transformational leader, she has a record of delivering outsized growth, impact, and financial sustainability in complex, stakeholder-rich environments.

Previously, Tracey founded and led York University’s School of Continuing Studies. Leading it as a start-up, she grew it into the largest of its kind in North America. This rapid expansion was achieved through deep market segmentation, research-driven strategy, and unique program design, while implementing rigorous innovation processes to scale impact and revenue.

She has also served as President and CEO of a national charitable organization. Recognized as a WXN Top 100 Most Powerful Women in Canada award winner and a Gold Stevie Award winner for Women in Business.

Start a conversation

If you are exploring growth opportunities, portfolio performance, or fractional or interim leadership support, we would welcome a confidential conversation.