AbouT Promentus
What Promentus means
Our name, Promentus, reflects the spirit of our work through its etymology. It brings together three roots: “Pro” signals forward and positive movement. “Mentis” is Latin for “of the mind,” and it is the root of the word “mentor.” “Us” reflects the work being done together. This reflects our brand promise: forward thinking, together.
How Promentus works
Promentus works alongside your leadership team to bring structure, insight, and momentum to complex change. Our approach is practical and collaborative, designed to build clarity quickly and strengthen internal capability.
01 Clarify the goal and the decision
We start by aligning on the outcome you need and the decisions that will unlock progress. This creates focus and a shared definition of success.
02 Bring Evidence to the table
We gather and synthesize the right inputs, which may include market signals, stakeholder insights, competitive context, internal performance, and feasibility considerations. Your team is engaged throughout.
03 Create options and recommendations
We develop clear options with trade-offs and recommendations that leaders can act on. Where governance is required, we shape the narrative and materials so decisions can move forward.
04 Mobilize delivery and capability
We translate decisions into a practical plan, support execution, and build internal capability through tools, templates, coaching, and working sessions. Fractional or interim leadership is available when extra capacity is needed to lead the work.
About Promentus
About Tracey Taylor-O'Reilly
Tracey Taylor-O’Reilly, C.Dir., is the founder of Promentus. A social entrepreneur and visionary transformational leader, she has a record of delivering outsized growth, impact, and financial sustainability in complex, stakeholder-rich environments. An award-winning leader, she has been recognized as a WXN Top 100 Most Powerful Women in Canada award winner and a Gold Stevie Award winner for Women in Business.
Her approach is grounded in the adjacent possible. She identifies practical moves into adjacent spaces, tests ideas through small, low-risk, low-cost experiments, and scales what works.
Previously, Tracey founded and led York University’s School of Continuing Studies, scaling it to 11x growth and $60M in annual revenue while serving 6,000 learners from 130 countries. She built an innovation funnel to vet and scale ideas into new offerings, delivered sector-leading financial performance, and achieved client satisfaction and Net Promoter Scores well above higher education norms.
As President and CEO of Pathways to Education Canada, she led a national transformation and expanded program reach by 76 percent. She used a market segmentation analysis to prioritize growth markets and strengthen data-driven funding proposals, refreshed programming to improve relevance and impact, and built a performance evaluation framework to demonstrate results while securing diversified multi-year funding.
