About Promentus

What Promentus means

Our name, Promentus, reflects the spirit of our work through its etymology. It brings together three roots: “Pro” signals forward and positive movement. “Mentis” is Latin for “of the mind,” and it is the root of the word “mentor.” “Us” reflects the work being done together. For clients, Promentus means forward thinking, together.

About Tracey Taylor-O’Reilly

Tracey Taylor-O’Reilly, C.Dir., is the founder of Promentus. A social entrepreneur and visionary transformational leader, she has a record of delivering outsized growth, impact, and financial sustainability in complex, stakeholder-rich environments. An award-winning leader, she has been recognized as a WXN Top 100 Most Powerful Women in Canada award winner and a Gold Stevie Award winner for Women in Business.

Her approach is grounded in the adjacent possible. She identifies practical moves into adjacent spaces, tests ideas through small, low-risk, low-cost experiments, and scales what works.

Previously, Tracey founded and led York University’s School of Continuing Studies, scaling it to 11x growth and $60M in annual revenue while serving 6,000 learners from 130 countries. She built an innovation funnel to vet and scale ideas into new offerings, delivered sector-leading financial performance, and achieved client satisfaction and Net Promoter Scores well above higher education norms.

As President and CEO of Pathways to Education Canada, she led a national transformation and expanded program reach by 76 percent. She used a market segmentation analysis to prioritize growth markets and strengthen data-driven funding proposals, refreshed programming to improve relevance and impact, and built a performance evaluation framework to demonstrate results while securing diversified multi-year funding.